Marketing Manager 

Job Description

The Marketing Manager, Credit Card Propositions sits in the Consumer Marketing team, reporting directly to the Senior Marketing Manager, Credit Cards for the Consumer Finance portfolio.

Your direct team supports the Credit Cards crew, with this role flexing across Consumer Spending propositions including Travel Booking and Dining. You will help develop and deliver integrated marketing activity that builds awareness, consideration and engagement by showing customers the value CommBank can add to everyday life, travel and dining.On any given day, you will

• Translate business objectives, customer insights and category opportunities into clear proposition marketing strategies and integrated go-to-market plans.
• Support the development and delivery of marketing activity across Credit Card propositions, Travel Booking and Dining opportunities within consumer spending.
• Develop compelling customer propositions and campaign narratives that clearly communicate value, benefits and reasons to engage with CommBank across travel, dining and lifestyle moments.
• Deliver integrated campaigns across ATL, digital, owned, direct and social channels, ensuring activity is customer-led, commercially focused and aligned to broader portfolio priorities.
• Work closely with media and creative agencies to brief, shape, deliver and optimise campaign ideas, creative assets and media plans.
• Influence core partners across product, digital, customer data and analytics, brand, media, legal, compliance and risk teams to develop effective and well-governed marketing activity.
• Drive the management, execution, delivery and post-campaign reporting of proposition campaigns, including briefing, approvals, production, implementation and PIR.
• Use customer, market and campaign insights to identify opportunities to improve proposition relevance, drive engagement and support customer and business outcomes.
• Manage expenditure to agreed budget and demonstrate strong budget governance.
• Ensure all activity supports the CommBank brand and reputation, enhances customer experience and brings the value of Credit Card propositions to life.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We’d love to hear from people who have:

• Experience developing and delivering end-to-end proposition marketing campaigns across ATL, digital, owned, direct and social channels.
• Previous experience working with media and creative agencies, including briefing, creative development, media planning, production and campaign optimisation.
• Strong background in customer-led marketing, ideally across financial services, credit cards, travel or dining categories.
• Ability to turn customer insights, market trends and commercial priorities into compelling propositions, campaign strategies and clear customer messaging.
• Confidence working with complex stakeholder groups, including product, digital, data, brand, media, legal, compliance and risk teams, to deliver activity that is clear, compliant and customer-focused.
• Commercial acumen and ability to track, optimise and demonstrate the impact of marketing activity using campaign, customer and business performance metrics.
• A forward-thinker who takes ownership, can manage multiple priorities independently and approaches challenges with a proactive, can-do mindset.
• Strong verbal and written communication skills, with the ability to simplify complex propositions and create clear, benefit-led customer messaging.
• Creative thinker with a growth mindset, passionate about bringing customer propositions to life and helping customers see more value in their everyday banking relationship.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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