Brand Marketing Manager

Job Description

The Brand Marketing Manager will be a strategic thinker with strong commercial acumen, capable of translating consumer insights into impactful marketing initiatives while collaborating closely with sales, product, retail, media, PR, digital, and global headquarters teams.

Key Responsibilities

Brand Strategy & Planning

• Develop and champion a clear long-term brand vision that aligns with business growth objectives and strengthens market leadership.
• Develop and execute annual brand marketing plans aligned to business objectives.
• Act as the internal custodian of the brand, influencing senior stakeholders and ensuring all business functions deliver a consistent brand experience across all touchpoints.
• Drive long-term brand growth through consumer-centric marketing strategies.
• Identify market trends, consumer insights, and competitive opportunities to strengthen brand relevance.
• Challenge conventional thinking and introduce innovative marketing approaches that drive brand distinction and commercial outcomes.

Integrated Marketing Campaigns

• Lead the planning and execution of multi-channel marketing campaigns across paid, owned, and earned media.
• Manage product launch campaigns from strategy through execution and post-campaign evaluation.
• Collaborate with creative, media, PR, digital, and social agencies to deliver best-in-class campaigns.
• Ensure campaigns effectively balance brand building with commercial performance objectives.

Consumer Insights & Market Intelligence

• Analyze consumer research, brand tracking, and market data to identify opportunities for growth.
• Monitor competitor activity and emerging industry trends.
• Translate insights into actionable recommendations for brand and business strategy.

Partnerships & Sponsorships

• Develop and manage strategic partnerships, sponsorships, influencer programs, and experiential marketing initiatives.
• Maximize return on investment through innovative activations and audience engagement opportunities.
• Build relationships with key external stakeholders, media partners, and industry organizations.

Public Relations & Communications

• Collaborate with PR agencies to drive earned media outcomes.
• Support corporate reputation management initiatives.
• Develop compelling brand stories and communication platforms.
• Oversee media events, product launches and brand experiences.
• Build strong relationships with media, influencers and industry stakeholders.

Digital & Content Strategy

• Work closely with digital marketing teams to ensure brand consistency across all channels.
• Lead content strategies that drive engagement and consideration.
• Oversee social media brand direction and content planning.
• Ensure digital campaigns align with broader brand objectives.
• Drive innovation in content creation and consumer engagement.

Agency & Stakeholder Management

• Lead relationships with creative, media, PR, digital and experiential agencies.
• Set clear objectives and performance expectations.
• Ensure agency outputs meet strategic and commercial objectives.
• Collaborate effectively with internal stakeholders across all business functions.
• Build strong relationships with global headquarters teams.

Financial Management

• Manage annual brand marketing budgets and campaign investments.
• Ensure marketing spend delivers measurable business outcomes and ROI.
• Track campaign performance and optimize investment based on results.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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