Development Manager

Job Description

Responsibilities

1. Product Roadmap & Prioritization

●        Support the Head of Commerce in building and managing the product roadmap for GenBlu and GenCode core products.

●        Translate business priorities into product initiatives, feature requirements, user stories, and delivery timelines.

●        Priorities product improvements based on user impact, commercial value, business urgency, technical feasibility, and ecosystem growth needs.

●        Maintain a clear product backlog with proper documentation, status updates, and delivery priorities.

●        Ensure the product roadmap supports GenBlu’s goals around member growth, loyalty engagement, merchant participation, partner campaigns, and data visibility.

2. Product Requirements & User Journeys

●        Gather requirements from business teams, users, merchants, dealers, partners, and internal stakeholders.

●        Convert requirements into clear product requirement documents, user stories, acceptance criteria, process flows, and feature briefs.

●        Map user journeys across registration, onboarding, points earning, points redemption, merchant offers, events, referrals, CRM journeys, and partner campaigns.

●        Work closely with UI/UX and Brand & Creative teams to ensure product journeys are intuitive, simple, and aligned with GenBlu’s brand experience.

●        Ensure requirements are clear enough for developers, QA, and stakeholders to execute with minimal ambiguity.

3. App, Platform & Feature Development

●        Support the development and continuous improvement of GenBlu’s mobile app, loyalty platform, merchant tools, admin portals, reporting dashboards, and other GenCode products.

●        Coordinate feature development for points issuance, redemption, vouchers, merchant offers, referral mechanics, event check-ins, partner campaigns, notifications, and user engagement tools.

●        Work with the Tech team to ensure product requirements are technically feasible, properly scoped, and delivered according to agreed timelines.

●        Support UAT, bug tracking, release readiness, launch coordination, and post-launch product monitoring.

●        Continuously identify areas to improve app usability, conversion, engagement, reliability, and operational efficiency.

4. Cross-Functional Collaboration

Work closely with internal teams to ensure product solutions support business needs and can be executed smoothly.

●        Growth & Marketing: Support acquisition flows, app onboarding, campaign tracking, CRM journeys, push notifications, referral journeys, and engagement features.

●        Commercial & Loyalty: Support points mechanics, merchant campaigns, redemption flows, voucher rules, loyalty campaigns, dealer activation, and partner-funded rewards.

●        Merchant Acquisition & Operations: Support merchant listing, offer setup, campaign management, redemption validation, and merchant-facing tools.

●        Events & Activation: Support event registration, QR check-ins, attendance rewards, roadshow campaigns, and offline-to-online acquisition journeys.

●        Ecosystem Partnership: Support partner integrations, co-branded campaigns, referral programmes, APIs, data reporting, and partner journey requirements.

●        Tech, QA & DevOps: Coordinate development requirements, testing, bug resolution, release planning, and production support.

●        Brand & Creative / UIUX: Ensure product interfaces, content, visuals, and user journeys are clear, consistent, and user-friendly.

5. User Research, Feedback & Product Insights

●        Collect and analyse user feedback from app users, dealers, merchants, events, customer support, and internal teams.

●        Identify user pain points, drop-off points, product gaps, and opportunities to improve engagement.

●        Use data and qualitative feedback to recommend product improvements and new features.

●        Monitor competitor apps, loyalty platforms, e-wallets, marketplaces, and digital ecosystems for product inspiration and benchmarking.

●        Ensure product decisions are grounded in user behaviour, business needs, and operational realities.

6. Product Delivery & Project Coordination

●        Coordinate with developers, designers, QA, vendors, and stakeholders to ensure product initiatives are delivered on time and within scope.

●        Manage product development timelines, meeting notes, task trackers, sprint priorities, UAT schedules, and launch checklists.

●        Track open issues, product dependencies, risks, and required decisions.

●        Communicate product progress clearly to business and management stakeholders.

●        Support release planning, launch communication, user education, and post-launch issue resolution.

7. Product Analytics & Performance Monitoring

●        Work with Data Analyst, Growth, Product, and Tech teams to define and monitor product performance metrics.

●        Track key funnels such as app registration, onboarding completion, campaign participation, points earning, points redemption, offer clicks, referral activity, and repeat usage.

●        Support dashboards and reporting requirements for internal teams, merchants, dealers, partners, and management.

●        Use product analytics to identify friction points and recommend product improvements.

●        Support data accuracy and ensure tracking requirements are captured during product development.

Are you interested in this position?
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