Technical Sales Manager
Job Description
Responsibilities:
1. Revenue Ownership (Primary KRA)
– Deliver monthly, quarterly, and annual sales targets
– Drive project-based selling and avoid transactional sales
– Ensure margin protection and prevent price erosion
– Achieve order booking and billing targets
2. End-to-End Sales Cycle Management
– Manage complete sales cycle:
- Lead generation Specification Tender Negotiation Closure Execution
– Maintain strong conversion ratios
– Ensure early-stage involvement in projects
3. Dealer & Channel Management
– Develop and expand dealer/distributor network
– Ensure dealer target achievement, market coverage, and pricing discipline
– Support dealers with technical inputs, site coordination, and client meetings
– Prevent channel conflicts
4. Influencer Engagement
– Build strong relationships with Architects, MEP consultants, PMCs, EPC contractors
– Ensure product specification in BOQs and tenders
– Conduct technical presentations, trainings, and design discussions
5. Project Tracking & Pipeline Management
– Track projects from concept to execution
– Maintain CRM and project pipeline
– Identify decision-makers, competition, and project value
– Focus on high-value strategic projects
6. Technical Sales & Solution Selling
– Strong Engineering knowledge
– Provide optimized technical solutions
– Coordinate with design team for proposals and drawings
7. Specification Selling
– Push for pre-tender product locking
– Convert generic specs to suit company or approved equivalent
8. Key Account Management
– Manage key consultants, EPCs, and clients
– Drive repeat business, vendor registrations, and rate contracts
9. Commercial & Negotiation
– Prepare techno-commercial proposals
– Lead price and contract negotiations
– Ensure profitability and risk control
10. Competition Strategy
– Track competitors
– Develop technical and commercial win strategies
11. Site & Execution Support
– Visit sites regularly
– Resolve installation and execution challenges
– Ensure customer satisfaction
12. Forecasting & Reporting
– Weekly pipeline reviews
– Monthly forecasting and order tracking
– Provide accurate business projections
13. Collections & Financial Discipline
– Ensure timely collections
– Monitor credit exposure and outstanding
14. Market Development
– Identify new geographies and segments (Data Centers, Pharma, Infra)
– Conduct seminars and consultant engagement programs
15. Internal Coordination
– Align with design, supply chain, and finance teams
– Ensure timely proposals and execution
16. Team Handling
– Lead and mentor sales engineers
– Set targets and KPIs
– Drive accountability
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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