Marketing Manager

Job Description

Description

Responsibilities:

• Own end-to-end release GTM strategy/execution for the client’s Enterprise Suite and mid-market innovations
• Build and run a release management framework across Pilot, Beta, and GA (stage gates, readiness criteria, alignment)
• Establish tiering/governance to determine marketing investment based on expected impact
• Act as central orchestrator across Product, Marketing, Sales, Customer Success, Comms, and Enablement
• Drive continuous improvement of release processes through measurement and post-launch learnings
• Partner with Product Management leaders to understand roadmap and priorities
• Bring customer/competitive/market insights into roadmap discussions
• Ensure roadmap aligns with ICP needs and business priorities
• Advise Product teams on positioning, launch readiness, and adoption strategy

Positioning, Messaging & Customer Value

• Translate product capabilities into customer benefits and value propositions
• Partner with Product Marketing on narratives/messaging for CFOs, finance leaders, controllers, and accountants
• Focus communication on customer outcomes, not just features
• Maintain messaging consistency across audiences and GTM motions
• Drive internal readiness/enablement so customer-facing teams can sell and support adoption
• Partner with Sales/CS to spot adoption opportunities and gather feedback
• Define success metrics and measurement frameworks for launches
• Analyze performance/adoption trends to find optimization opportunities
• Build feedback loops from customers/field into future roadmap and GTM planning

Requirements

• 10+ years in product marketing, product management, or GTM roles within B2B SaaS/enterprise software
• Track record leading complex, cross-functional product launches and release programs
• Experience partnering with Product Management to shape roadmap and translate it into customer value
• Strong storytelling and positioning skills – turning releases into strategic customer narratives
• Strategic thinker who connects releases to broader company vision and competitive positioning
• Experience shaping executive-level narratives with senior leadership
• Strong program management skills across multiple teams and timelines
• Cross-functional influence across Product, Marketing, Sales, Customer Success, Enablement, and Comms
• Ability to drive change through influence, not authority
• Strong executive presence and communication skills
• Analytical mindset, using data and market insight to inform strategy

Preferred Qualifications:

• Background in ERP, accounting, finance, procurement, or payments software
• Experience with mid-market/enterprise customers
• Familiarity with launch governance or product lifecycle frameworks
• GTM experience across Pilot, Beta, and GA stages
• Comfort operating in ambiguity, especially with early-stage/beta products
• Understanding of CFO office, finance workflows, and accounting personas
• Experience in AI, platform, or multi-product ecosystems

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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