Brand Marketing Manager

Job Description

Key Responsibilities, Include But Are Not Limited To

Brand & Portfolio Management

• Lead execution of Category and Brand Plans including NPD, packaging, and line extensions
• Support development of long-term strategic marketing plans
• Analyse market, shopper, consumer, and financial data to identify opportunities and risks
• Build strong relationships with key customers and retail/media partners
  

Innovation & Growth

• Identify and develop new product concepts aligned to business strategy
• Develop and manage research briefs; oversee concept testing and validation
• Deliver against key financial metrics including net sales growth and gross contribution
  

Communications & Activation

• Support development of a strategic brand platform
• Lead delivery of integrated campaigns across ATL, BTL, and shopper marketing
• Manage agency partners across creative, digital, and social
• Oversee digital presence including social media and website
• Develop marketing collateral including POS, promotional materials, and copy
  

About You.

• Minimum 3+ years in a Brand Manager (or similar) role
• FMCG experience (food or beverage preferred)
• Proven success in NPD, campaign execution, and brand growth
• Experience working with market data (e.g. Nielsen, Quantium/Homescan) and financials
• Strong project management with end-to-end delivery experience
• Budget management experience
  

Skills & Capabilities

• Strong commercial and financial acumen
• Highly results-driven with a focus on delivering growth
• Ability to think creatively and challenge the status quo
• Customer and consumer-first mindset
• Agile, adaptable, and comfortable managing competing priorities
• Strong communication and stakeholder management skills
• Passion for food trends and consumer insights
• Solid understanding of digital and social platforms

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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