Marketing Manager

Job Description

Responsibilities

Marketing Strategy and Leadership

• Own marketing strategy across all Company business lines and subsidiaries, including retail.
• Translate direction from the Head of BICE and Senior Management into an executable marketing plan.
• Own the marketing budget and report spend and outcomes against it.
• Represent marketing in cross-functional planning with BD, IT, Finance, and Customer Service.

Campaign Planning and Execution

• Own the marketing campaign calendar across all business lines and channels.
• Brief, coordinate, and sign off on content, creative, and campaign output.
• Oversee both digital marketing and offline or local marketing as Company’s business lines require.
• Monitor campaign and channel performance and produce actionable recommendations.

Team Management and Development

• Propose and build out the marketing function over time as scope and workload justify, in consultation with the Head of BICE.
• Set clear briefs, review output, and develop each team member’s capability.
• Build a KPI framework for the marketing section and for individual team members.

Reporting and Budget Tracking

• Prepare a monthly marketing performance report for the Head of BICE.
• Track marketing spend against approved budget and flag variances.

External Party Management

• Manage relationships with external marketing agencies and vendors.
• Liaise with IT on marketing platform and tooling requirements.
• Coordinate with internal stakeholders on campaign dependencies and approvals.

Job Requirements

• 6 to 8 years or more of marketing experience, including ownership of strategy, not only campaign delivery.
• Degree in Marketing, Business, or a related field. Relevant experience is weighted equally to academic qualification.
• Experience marketing an online-to-offline (O2O) business is strongly preferred, ideally in vehicles, big-ticket retail, or platform commerce, where digital acquisition converts into an in-person purchase, inspection, or service visit.
• Experience marketing a purchase journey with embedded financing or hire purchase is an advantage.
• Proven people management experience: has built or led a team.
• Comfortable owning and reporting on a marketing budget.
• Experience across both digital marketing and offline or local marketing.
• Financial services, fintech, or other regulated industry experience is an advantage, not a requirement.

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