Head of Marketing 

Job Description

Responsibilities:

B2C Marketing Strategy

• Develop and execute comprehensive B2C marketing strategies to drive customer acquisition, retention, and revenue growth.
• Deliver sustainable business growth through data-driven marketing and customer-centric initiatives.
• Develop annual marketing plans, budgets, and performance KPIs aligned with business objectives.

Customer Acquisition & Insurance Distribution

• Lead targeted marketing campaigns to promote insurance products across the AEON ecosystem through approved marketing channels.
• Maximise customer reach across AEON Group businesses, including AEON Credit, AEON Wallet, AEON Bank, AEON Malls, and other AEON Group companies.
• Drive cross-selling, upselling, and renewal campaigns using customer segmentation and behavioural insights.
• Increase customer conversion through personalised marketing and CRM initiatives.

Brand Building & Consumer Growth

• Build and strengthen AIBM as a trusted consumer insurance brand in Malaysia.
• Increase brand awareness, customer consideration, and brand preference through integrated marketing campaigns.
• Drive customer acquisition through digital marketing, content marketing, SEO/SEM, social media, influencer marketing, PR, and strategic partnerships.
• Develop campaigns that generate qualified leads and increase digital traffic.

Digital Marketing & CRM

• Lead performance marketing initiatives across paid media, social media, website, mobile platforms, email, WhatsApp, and CRM channels.
• Optimise the customer journey to improve conversion, engagement, and retention.
• Utilise customer data and analytics to personalise campaigns and enhance marketing effectiveness.
• Drive customer loyalty through lifecycle marketing and rewards programmes.

Campaign & Product Marketing

• Plan and execute end-to-end marketing campaigns for consumer insurance products.
• Collaborate with internal product teams and insurer partners to develop compelling customer propositions.
• Support successful product launches through integrated marketing plans.

Analytics & Performance

• Monitor, analyse, and optimise campaign performance using marketing analytics and customer insights.
• Track key marketing metrics including Customer Acquisition Cost (CAC), Conversion Rate, Customer Lifetime Value (CLV), Renewal Rate, Digital Traffic, and Return on Marketing Investment (ROMI).
• Drive continuous improvement through testing, optimisation, and innovation.

Leadership

• Lead, mentor, and develop a high-performing B2C marketing team.
• Foster a culture of innovation, collaboration, accountability, and customer-centricity.
• Work closely with internal stakeholders and AEON Group companies to deliver integrated marketing initiatives.

Key Accountabilities

• Ensure the confidentiality, integrity, and availability of all AEON information assets are safeguarded and protected.
• Prepare and submit reports and documentation within stipulated timelines.
• Promptly report any breach of laws, regulations, the Company’s Code of Conduct, or internal policies to the immediate superior

Are you interested in this position?
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