Marketing Manager

Job Description

Responsibilities

1. Lead End-to-End 360° Integrated Campaigns
   1. Own the full lifecycle of 360° integrated brand campaigns: strategy, planning, execution, optimisation, and post-campaign evaluation
   2. Develop integrated campaign frameworks across Paid, Owned, Earned channels
   3. Build clear campaign architecture (messaging, audience, channel roles, asset mapping, flighting)
   4. Ensure strong translation of core campaigns into channel-specific creatives and formats
   5. Optimise campaigns in-flight based on performance data and insights
   6. Deliver against brand and business KPIs
2. Cross-Functional Integration & Governance
   1. Collaborate cross-functionally with internal teams and external partners to deliver fully integrated, multi-channel campaigns
   2. Act as the central point of integration, aligning stakeholders to a unified strategy, messaging system, and execution plan
   3. Drive execution governance: timelines, deliverables, budget tracking, and quality control
   4. Ensure consistency and coordination across all campaign touchpoints
3. Brand Flagship Activation Lead
   1. Lead the strategy, planning and execution of our flagship 360 brand activation (Moofest).
   2. Develop integrated activation strategies that connect offline experiences with digital amplification, in app, offline and online.
   3. Partner with internal teams and external vendors to deliver high-quality, high-impact brand moments that strengthen credibility and engagement
   4. Ensure activations are measurable and tied to business outcomes
4. Market & Competitive Insights
   1. Track competitor campaigns and activities across Malaysia’s financial services landscape.
   2. Analyse competitor strategies and market shifts to provide actionable insights and recommendations to the team.
   3. Share regular reports on competitor learnings to inform brand strategy and campaign optimisation.
   4. Stay on top of the latest branding and marketing trends, particularly in digital, social, and fintech spaces. Conduct regular updates and knowledge-sharing sessions to keep the team informed and ahead of market trends.
5. Measurement & Optimisation
   1. Define clear measurement frameworks for all campaigns
   2. Track performance across Brand and business metrics
   3. Translate data into actionable insights to improve future campaigns
   4. Track, measure, and optimise marketing effectiveness to ensure maximum impact and ROI.

Requirements

• Strong track record in leading 360° integrated brand campaigns end-to-end (strategy → execution → optimisation) track record of working across multiple channels and stakeholders to deliver unified campaigns

• Highly structured thinker with strong project management discipline
• Strong capability in Campaign strategy development, Channel planning & integration, Messaging and creative frameworks
• Hands-on experience in brand activations, and event marketing, including large-scale campaigns and activations
• Minimum 5–7 years in integrated marketing role, preferably in fintech, or high-growth digital platforms
• Strong proficiency in English (spoken and written) is required; fluency in Chinese is a plus
• Passing an internal financial products e-learning assessment during the probation period is mandatory (training provided).
• Passionate about investing and market trends; personal investing experience is a plus.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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