Digital Marketing Specialist

Job Description

Own and optimise our websites

• Manage website content and user experience across JAG and our three customer-facing brands
• Ensure all updates align to campaign calendars (term programs, holiday programs, key initiatives)
• Maintain high-quality, accurate and SEO-friendly content at all times

Drive conversion and customer experience

• Identify and deliver opportunities to improve enrolments and bookings through UX and CRO
• Own a test-and-learn roadmap to continuously optimise performance
• Use customer data and behaviour insights to reduce friction and improve journeys

Partner with agencies and stakeholders

• Manage relationships with our digital agency to deliver enhancements, fixes and new functionality
• Own the backlog and prioritisation of web improvements
• Collaborate cross-functionally with Marketing, CX, IT and Product teams

Be the digital subject matter expert

• Own and manage the CMS (Storyblok, WordPress or similar)
• Maintain content databases (e.g. Airtable) to ensure service and program data accuracy
• Support internal teams with website updates and best practice guidance

Turn data into action

• Use GA4 to track performance, build reports and deliver actionable insights
• Translate analytics into clear recommendations that improve business outcomes
• Help uplift digital capability across the broader team

Qualifications

What you’ll bring

• 3–5+ years’ experience in digital marketing, web or content management roles
• Strong hands-on experience with a CMS (Storyblok, WordPress or similar)
• Understanding of SEO, UX/UI principles and conversion optimisation
• Experience working with agencies and managing competing priorities
• Confidence working with systems and data (CMS platforms, spreadsheets, Airtable or similar)
• Experience using Google Analytics (GA4 preferred)
• High attention to detail with a proactive, solutions-focused mindset
• Ability to thrive in a fast-paced, evolving environment

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
#GraphicDesignJobsOnline
#WebDesignRemoteJobs
#FreelanceGraphicDesigner
#WorkFromHomeDesignJobs
#OnlineWebDesignWork
#RemoteDesignOpportunities
#HireGraphicDesigners
#DigitalDesignCareers
# Dynamicbrand guru