Job Description
Responsibilities:
- Develop and lead large-scale public education campaigns related to transportation safety and transit awareness.Ā
- Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach.Ā
- Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, advocacy groups, and community partners.Ā
- Conduct research, message testing, and audience segmentation to inform campaign strategy.Ā
- Oversee creative development, including messaging visuals, and media placement.Ā
- Track campaign performance, analyze data, and optimize for impact and reach.Ā
- Lead project planning, timelines, budgets, and vendor coordination.Ā
- Facilitate community engagement, outreach events, and public education initiatives.
- Ensure compliance with client and regulatory requirements on all campaigns.Ā
Qualifications:
- 5+ years of experience in marketing, communications, or public relations, with at least 2 years focused on transportation, public safety, or behavioral change campaigns.
- Demonstrated experience managing public awareness efforts around topics such as seatbelt use, safe driving, public transit ridership, pedestrian/cyclist safety, or similar.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Experience working with government agencies, transportation departments, or transit authorities a plus.
- Knowledge of marketing analytics tools and campaign performance metrics.
- Passion for transportation safety, equity, and sustainability
Are you interested in this position?
Apply by clicking on the āApply Nowā button below!
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