Senior Graphic Design Specialist

Job Description

RESPONSIBILITIES:

• Collaborate with managers and other designers on the ideation and development of innovative visual solutions.
• Participate in all aspects of design phase from creative strategy through final executions.
• Conceptualize and create intuitive and engaging visual assets in support of creative concepts for digital marketing campaigns.
• Prepare/present well-developed and strategic creative solutions to meet all project objectives.
• Create and manage scalable digital systems such as style guides and component libraries to ensure design consistency across all digital projects and channels.
• Work closely with department leadership to promote innovative thinking and creative excellence.
• Follow all brand guidelines and principles.
• Take constructive design feedback and refine as needed.
• Execute digital design assets to meet all guidelines from third-party partners and vendors (ie salsify, Amazon, Costco, CVS, Walmart, Meta, Instagram, Pinterest, Youtube…).
• Consistently designs in a digital/mobile first mindset.
• Develop and maintain expertise in the latest design tools and techniques.
• Maintain strong understanding of current technologies, including web, social, video and mobile platform capabilities, and design industry best practices.
• Continually stays abreast of digital design trends and best practices.
• Manage and assist in photoshoots and video shoots, including upfront creative planning.
• Other duties as required.
  

EXPERIENCE AND EDUCATION REQUIREMENTS:

• 3 years’ experience in digital design is strongly preferred.
• Proven experience designing for digital-first environments (web, social, mobile, email).
• Experience crafting a user journey and iterating design for web, e-mail & social and other digital platforms.
• Demonstrated experience building design systems, component libraries, or scalable templates.
• Experience presenting creative work to stakeholders and incorporating feedback effectively.
• Lifestyle brand background experience is preferred.
• Strong Photoshop and retouching skills are essential.
• Social media background a plus (art directing / concepting social assets) .
  

SKILLS:

• Advanced proficiency in Adobe Creative Suite and Figma.
• Conceptual thinking with ability to translate creative strategy into visual execution.
• Strong focus on and expertise in designing for email experiences.
• Excellent communication and presentation skills.
• Strong organizational and project management abilities.
• Ability to juggle multiple projects with fast deadlines.
• Familiarity with digital asset management (DAM) tools.
• Understanding of marketing funnel concepts and performance-driven creative.
• Knowledge of social media platform specs, paid media formats, and best practices Motion graphics / animation (After Effects, Premiere) is a plus.
• Knowledge of AI platforms and the ability to integrate AI tools into project workflows to improve efficiency, streamline processes, and enhance deliverable quality.
• Understanding of UX/UI design principles is a plus.

Are you interested in this position?
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