Social Media Manager 

Job Description

responsibility

• Social strategy: Develop, own, and evolve Huckleberry’s social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
• Content system: Build and manage a content strategy grounded in business objectives—not just what’s trending, but what builds lasting relevance and community with parents
• Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution  
• Calendar and programming: Lead social calendar development, content planning, and publishing across current and emerging platforms
• Community management: Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
• Measurement and reporting: Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
• Trend and platform intelligence: Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
• Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts

Requirements

• 5+ years of social media or brand marketing experience, with increasing ownership of strategy
• A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
• Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform’s algorithm, culture, and content norms differ
• Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
• Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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