Job Description
Responsibilities
- Lead Full-Funnel Campaign ExecutionManage and optimize multi-channel paid campaigns across social, programmatic and display platforms (including Meta, TikTok, Amazon, Xandr, Beeswax, and others) to achieve performance KPIs such as CPA, ROAS, CTR, CVR, and LTV.
- Strategic Growth & ScalingDevelop testing frameworks, scaling strategies, and bid optimizations that unlock sustainable growth across diverse audiences and markets.
- Automation & InnovationDrive innovation through automation and tooling, partnering with internal teams to enhance platform capabilities, streamline workflows, and ensure flawless execution.
- Reporting & AnalysisAnalyze mid-flight and post campaign performance data to identify trends, opportunities, and risks; communicate insights and recommendations to clients and stakeholders through structured reporting.
- Operational ExcellenceParticipate in process-building initiatives, implementing safeguards, automation, and continuous improvement across campaigns, teams, and tools.
- Client Partnership & OnboardingOversee new client onboarding to set clear expectations, define deliverables, and ensure alignment between client goals and full-funnel media approach.
- Cross-Functional CollaborationPartner closely with Account Management, Product, and Analytics teams to translate strategic plans into performance outcomes, while continuously improving process efficiency.
What You Bring
- 3ā5+ years of experience managing high-volume, direct-response digital advertising campaigns (lead generation, signups, or sales).
- Proven success managing 7-8 figure annual budgets across multiple platforms and geographies.
- Deep understanding of campaign performance metrics (CPA, ROAS, CTR, CVR, LTV) and the optimization levers that drive business impact.
- Strong experience in programmatic and social media buying in a professional environment.
- Advanced knowledge of conversion tracking setup (GTM, SDKs, pixels) and attribution models (last-click, data-driven, multi-touch).
- Skilled in Google Analytics, Excel, Google Docs, and web technologies including HTML and JavaScript.
- Experience leading client-facing calls for platform related questions, troubleshooting, and reporting.
- A proactive, self-directed mindset with sharp critical thinking and problem-solving skills.
- Exceptional organizational discipline, accuracy, and attention to detail.
- Strong communication skills and the ability to train internal team members on best practices.
- Professional maturity, integrity, and a collaborative attitude that elevate team performance.
Nice to Have
- Experience with marketing automation tools, custom bidding algorithms, or proprietary ad tech systems.
- Exposure to API integrations or data visualization platforms.
- Comfort operating in a fast-paced, startup-style environment where agility and ownership are valued.
Are you interested in this position?
Apply by clicking on the āApply Nowā button below!
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