Marketing Manager

Job Description

Responsibilities
• CRM Ownership
• Take full ownership of the CRM ecosystem and customer database.
• Improve database quality, structure, and integrity.
• Develop scalable CRM processes and systems.
• Ensure accurate tagging, segmentation, and customer categorisation.
• Maintain database hygiene and data accuracy across all systems.
• Database Strategy
• Conduct a comprehensive audit of existing CRM systems and customer databases.
• Develop and implement a long-term CRM and lifecycle marketing strategy.
• Create a structured framework that aligns customer data, marketing activities, and commercial objectives.
• Identify opportunities to improve customer engagement and revenue generation.
• Customer Segmentation
• Build and manage intelligent customer segments based on:
• Business size
• Customer value
• Purchase history
• Event attendance
• Lead source
• Engagement levels
• Buying behaviour
• Customer lifecycle stage
• Recent activity
• Lifetime value
• Lead Scoring
• Design and manage lead scoring models to identify high-intent prospects.
• Use behavioural, engagement, and demographic data to prioritise opportunities

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