Marketing Manager

Job Description

Responsibilities

Strategy & Planning: Develop, execute, and own a strategic marketing plan aligned with overall business objectives, focusing on India and providing support for marketing initiatives in Emerging Markets. This requires both high-level vision and granular, hands-on implementation.
• Campaign Management: Design, implement, and personally drive dynamic field marketing campaigns that drive engagement and revenue through our agent partner ecosystem in India and support execution in other Emerging Markets. This includes end-to-end execution, from concept to reporting.
• Relationship Building: Cultivate and nurture robust relationships with key education agents in the region, acting as a trusted marketing partner.
• Event Management: Lead captivating event planning and promotional efforts, actively managing all logistical and promotional elements to drive attendance and participation.
• Collateral & Messaging: Craft compelling messaging and hands-on create impactful marketing collateral that effectively conveys Flywire’s value proposition to target audiences.
• Cross-Functional Collaboration: Work closely with Sales, Product, and other global marketing teams to ensure seamless execution and goal alignment, acting as the execution nexus for all agent-facing initiatives.

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