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Referral & Loyalty Program Playbook
Design a referral or rewards program that customers actually use and you can afford.
$59.00
Description
Existing customers are the cheapest source of new ones. This playbook compares referral, points, tiered, punch-card and VIP program models with worked examples for service businesses, retail, restaurants, e-commerce and B2B. Worksheets set reward values against margin, define program rules and terms, and plan the launch. The Excel tracker records referrals, rewards issued and revenue generated, and the promo templates include email announcements, social posts, in-store signage and referral cards, supplied as Canva-importable PowerPoint files.
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