Competitive Analysis & Market Positioning Toolkit

Description

Positioning works when it is grounded in evidence. This toolkit includes a competitor profiling workbook for up to 12 competitors, a feature and pricing comparison matrix, a perceptual map generator, a SWOT template, a share-of-voice tracker and a positioning options worksheet. The guide shows where to gather public data on US competitors, how to run a mystery shop and how to translate the findings into a positioning statement and three messaging directions. Summary slides present the results to
partners, investors or a design team.