Meta (Facebook & Instagram) Ads Launch Kit

Description

Winning on Meta ads is a testing discipline. This kit includes a campaign structure guide for awareness, traffic, lead and sales objectives, an audience research worksheet, 30 ad creative templates in Canva-importable PowerPoint format at feed, story and reel sizes, 50 primary text and headline formulas, a creative testing tracker in Excel that records hypotheses, spend, results and winners, and a scaling checklist. Guidance covers the Meta pixel and Conversions API basics, the US special ad categories for housing, credit and employment, and how to read results without chasing vanity metrics.