Customer Retention & Churn Reduction Workbook

Description

Retention compounds quietly and churn drains loudly. This workbook calculates monthly and annual retention rate, churn rate, customer lifetime value and cohort retention tables from your own data, and includes an at-risk customer scoring model based on activity, purchase frequency and support signals. The playbook covers exit interviews, win-back campaigns, pricing and packaging adjustments, proactive check-ins and the loyalty moments that make customers stay, with worked examples for subscription, service and retail businesses.