Brand Voice & Messaging Guide Template

Description

When five people write for a brand, it quickly starts sounding like five brands. This template produces a complete voice and messaging guide: voice attributes with do-and-don’t examples, tone adjustments by channel and situation, vocabulary lists, grammar and style decisions, elevator pitch, boilerplate, headline formulas and a message matrix that maps proof points to each audience segment. A library of before-and-after rewrites shows how the same message changes across playful, authoritative and
empathetic voices. Supplied as a Word document with highlighted fields and an Excel message matrix.