Customer Persona & Ideal Client Profile Builder

Description

Marketing improves the moment you can picture who you are talking to. This builder includes eight persona template designs, a customer interview guide with 40 questions, a survey template, a jobs-to-be-done worksheet and a segmentation matrix to prioritize the customers that matter most. Guidance explains how to recruit interviewees, run 20-minute calls, spot patterns and turn findings into messaging. Templates are supplied as Canva-importable PowerPoint files with editable text and shapes, so each persona can be printed and pinned beside the team.