Web Analytics Manager

Job Description

The Manager is responsible for day to day web analytics activities, including performance reporting, campaign analysis, and user behavior analysis. This position contributes to broader analytics strategy while maintaining a primary focus on execution, stakeholder support, and continuous optimization of digital performance.

Analytics & Insights

• Analyze site and app performance to identify trends, opportunities, and issues impacting conversion, engagement, and revenue.
• Conduct ad hoc and recurring analyses, including funnel performance, customer behavior, campaign effectiveness, and feature adoption.
• Translate data findings into clear insights and recommendations that inform business decisions and optimization efforts.
  

Reporting & Measurement

• Manage the creation and maintenance of daily, weekly, monthly, and quarterly reporting for key stakeholders.
• Ensure reporting accuracy, consistency, and alignment to business priorities.
• Partner with stakeholders to define KPIs and success metrics for campaigns, launches, and site enhancements.
  

Tools & Platform Support

• Act as a power user of Adobe Analytics, Customer Journey Analytics, and Contentsquare.
• Support tracking and measurement needs for new site features and initiatives in partnership with Technology and Product teams.
• Assist in identifying data gaps and support the implementation and QA of analytics enhancements.
  

Cross Functional Collaboration

• Collaborate closely with Marketing, Merchandising, Content, Product Management, and Technology teams to support analytics needs.
• Help develop measurement plans for campaigns and product launches and communicate performance results to partners.
• Support optimization efforts by providing analytics input into A/B testing, personalization, and site enhancements.
  

Process & Capability Enablement

• Drive adoption of analytics best practices, standardized reporting, and consistent methodologies across partners.
• Support prioritization of analytics requests and ensure timely delivery of insights.
• Contribute to the evolution of analytics processes, documentation, and ways of working within Digital Commerce.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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