Web Analyst

Job Description

We’re looking for a Web Analyst with strong GA4, GTM, and SQL expertise who can turn data into actionable insights. You’ll build dashboards, analyze performance, and tell compelling data stories that help teams make smarter decisions. If you’re independent, collaborative, and enjoy working in an inclusive environment, we’d love to hear from you.

In this role, you are going to:
Analyze and optimize dataLayer coverage and structure to ensure robust, scalable data collection
Create and implement measurement strategies perfectly aligned with business goals, defining custom dimensions, metrics, and advanced event tracking
Utilize GA4 with all its functionalities to perform deep-dive analyses, uncover trends, and build customized reports and dashboards that turn complex data into actionable business insights
Apply familiarity with modern marketing and tracking practices to safely implement, troubleshoot, and thoroughly test tracking scripts
Partner with marketing, product, and development teams to promote data-driven decision-making and ensure tracking specs are met
Collaborate with cross-functional teams on data analysis and segmentation; support A/B testing initiatives where relevant
Contribute to broader business insights analysis, working alongside the analytics team to connect web data to wider business performance questions
Keep up-to-date with the latest privacy regulations, GA4 features, and analytics best practices

To be successful in this role, you need to have:

Demonstrated experience setting up, maintaining, reviewing, and optimizing complex Google Tag Manager and GA4 environments
Strong understanding of dataLayer architecture, including the ability to analyze coverage gaps and guide developers on optimization
Strong data analysis skills, with the ability to leverage the full suite of GA4 functionalities to answer complex business questions
Hands-on experience implementing various marketing and tracking scripts, with a disciplined approach to testing and QA
Strong SQL skills for querying and analyzing raw GA4 export data
Excellent communication skills and proficiency in spoken and written English – capable of translating intricate tracking setups and raw data into clear, stakeholder-friendly insight

Preferred skills and experience:

Familiarity with iGaming metrics and KPIs
Experience working with Google BigQuery
Knowledge of Google Data Studio / Looker Studio for creating automated, dynamic dashboards
Familiarity with Google Search Console (GSC) to connect search performance with on-site user behavior
Sufficient knowledge of A/B testing and CRO methodologies to support other roles with advanced data validation and analysis
Solid understanding of web development technologies (HTML, CSS, JavaScript) and how they impact tracking and DOM scraping

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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