Specialist – Media & Strategy

Job Description

Responsibilities

Media Strategy & Channel Ownership

• Own the channel mix and spend allocation across Google Ads, Meta, Microsoft Ads, Twitter Ads, and DV360 for your markets.
• Set quarterly media strategy aligned to growth, ROAS, and CAC targets, and defend allocation decisions with data.
• Identify and validate new channels, ad formats, and audience expansion opportunities before scaling investment behind them.

Budget Allocation & Performance Optimization

• Own cross-platform budget allocation and reallocation in response to live performance, not fixed plans.
• Drive efficiency targets across the funnel, diagnosing where spend underperforms and shifting it decisively.
• Build performance reporting that gives stakeholders a clear read on what is working, what is not, and what changes next.

Testing & Measurement Frameworks

• Define the A/B and incrementality testing frameworks the media team runs to, across creatives, audiences, placements, and bidding.
• Set tracking and attribution standards, and ensure measurement integrity across platforms.
• Turn test results into repeatable playbooks that raise the whole team’s baseline.

Team Mentorship & Cross-Functional Partnership

• Mentor junior media buyers, reviewing campaign structures and coaching on optimization decisions.
• Partner with Creative, Product, and Strategy to align paid media with brand messaging and product goals.
• Share learnings and testing outcomes to lift performance across the broader marketing function.

What You Bring

• 5–8 years of hands-on experience planning and optimizing paid media campaigns across multiple platforms.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep, demonstrated expertise across at least three of: Google Ads, Meta Ads, DV360, Microsoft Ads, Twitter Ads.
• Proven track record owning budget allocation and channel strategy, not just campaign execution.
• Strong command of performance marketing metrics, attribution models, and tracking architecture.
• Proficiency in Google Analytics, Looker Studio, or equivalent for reporting and insight generation.
• Global or multi-region campaign management experience.

Your X-Factor

• Makes sharp allocation calls under ambiguity and owns the outcome, good or bad.
• Reads performance data for the signal others miss, then acts on it without waiting for perfect certainty.
• Raises the standard of everyone around them through how they test, measure, and document.
• Balances creative instinct with analytical discipline in every decision.

Your Journey after Applying

• Take home assessment
• Screening session with  the Talent Acquisition team.
• 45-minute Online Session (with talent acquisition team & department front line manager).
• 60-minute In Office Session (with talent acquisition lead & head of department).

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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