Senior Marketing Operations Specialist

Job Description

Responsibilities

• Sit at the intersection of marketing, engineering, and analytics – acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.
• Serve as the primary owner of our enterprise ESP (Braze) – managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration.
• Function as our end-to-end Ad Operations team – setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation.
• Oversee the operational lifecycle of campaigns from inception to delivery – establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
• Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
• Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
• Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.

About You: 

• You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
• You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc).
• You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
• You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans.
• You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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