Sales & Marketing Manager 

Job Description

Responsibilities

Customer Acquisition & Market Development

• Develop and execute customer acquisition strategies to generate quality customer enquiries and grow our Car Refinancing business
• Identify target customer segments and explore effective channels to reach potential customers who may benefit from vehicle-backed financing solutions
• Develop and implement offline acquisition strategies including field marketing, community engagement, roadshows, events, and other market activation initiatives
• Continuously explore new opportunities to expand market reach and improve customer acquisition performance

Partnership & Channel Development

• Identify, develop, and manage strategic partnerships with automotive-related businesses, including car dealers, workshops, fleet operators, communities, referral partners, and other relevant networks
• Build sustainable acquisition channels that consistently generate quality customer leads
• Establish strong relationships with partners and develop collaboration opportunities to increase customer reach
• Explore new partnership opportunities that can contribute to business growth

Sales Pipeline Generation & Support

• Work closely with the Sales team to generate, manage, and improve customer acquisition pipelines
• Ensure leads generated through marketing initiatives are relevant, qualified, and have strong conversion potential
• Gather feedback from Sales teams to improve customer targeting, acquisition approaches, and conversion performance
• Support the development of sales initiatives, promotional campaigns, and customer engagement activities

Marketing Campaign & Activation

• Plan and execute customer acquisition campaigns, roadshows, exhibitions, community activities, and promotional events
• Develop customer-focused marketing materials and messaging that clearly communicate the benefits of Car Refinancing
• Coordinate with internal teams, external partners, vendors, and event organizers to ensure successful campaign execution
• Monitor campaign performance and recommend improvements to maximize business impact

Market Insights & Business Growth

• Conduct market research to understand customer needs, competitor activities, and industry trends
• Identify new business opportunities and recommend strategies to increase market penetration
• Analyse acquisition performance, lead quality, conversion results, and partner contribution to improve overall effectiveness
• Provide insights and recommendations to support business expansion plans

Job Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related disciplines.
• Minimum 5 years of experience in sales, marketing, business development, customer acquisition, or related roles
• Proven experience in customer acquisition, partnership development, field marketing, or sales-driven environments
• Experience in financial services, banking, hire purchase, personal loans, insurance, automotive, property financing, or other high-consideration consumer industries will be highly advantageous
• Strong understanding of Malaysian consumer behaviour and the ability to identify effective customer acquisition channels
• Proven ability to build relationships, develop partnerships, and drive business opportunities
• Strong commercial mindset with good negotiation, communication, and problem-solving skills
• Comfortable working independently, being hands-on, and spending time on-ground to develop markets and partnerships
• Proficiency in English is required. Bahasa Malaysia and Mandarin proficiency will be an added advantage
• Proactive, resourceful, and comfortable working in a fast-paced startup environment

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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