Sales Director

Job Description

Responsibilities

Sales Strategy

• Develop and execute a new-logo acquisition plan to penetrate priority African markets, identifying, qualifying, and advancing high-value prospects with urgency and discipline.
• Own the full business development lifecycle, from target account mapping and senior-stakeholder engagement through to deal structuring, negotiation, and close.
• Aggressively drive new customer wins and pipeline creation, leveraging both direct selling and selected channel/partner models to accelerate market entry.
• Position differentiated network intelligence proposition to C-suite and senior technical leaders, converting strategic conversations into qualified commercial opportunities.
• Build market momentum by securing lighthouse customers that establish credibility and unlock broader regional expansion.
• Work closely with Product, Marketing, and Leadership teams to tailor messaging, sharpen use cases, and ensure rapid feedback loops from the field to HQ.
• Transition winning accounts into scalable growth mode, laying the foundation for structured account management and expansion post- acquisition.
• Execute an effective account management strategy to maintain and grow the business with existing customers.
  

Sales Performance

• Develop and execute a territory plan to maximize revenue for from the addressable market.
• Execute strategic campaigns with key decision makers to achieve new client wins.
• Build long-term, trust-based relationships with C-level decision-makers to drive executive alignment, expand pipeline, and close strategic deals.
• Work with relevant industry stakeholders that can help to influence the market and sales opportunities e.g. regulators, NEMs, consultants.
• Lead negotiation of business contracts.
• Contribute to the global success of , through close working relationships with other members of the sales team and supporting business unit.
• Deliver results which exceed sales targets for the region.
  

Desired Skills & Abilities

• Proven track record as a quota-carrying sales contributor with consistent success in achieving and exceeding sales targets and business goals.
• Extensive experience selling SaaS solutions to telecom operators using a consultative, direct-sales approach.
• Deep expertise in the African mobile and broadband telecommunications market, with a proven network of senior-level (C-suite and VP) relationships across operators, vendors, and ecosystem partners.
• Comprehensive understanding of the Africa telecom landscape, including regulatory frameworks, market dynamics, and regional business practices, with the ability to navigate multi-country sales cycles effectively.
• Demonstrated success in both new business development (from prospecting to close) and account growth (expanding existing customer revenues).
• Skilled in operating both strategically and tactically, with the ability to plan, forecast, and deliver results in a dynamic, fast-paced environment.
• Strong commercial acumen with a solid grasp of financial processes, business modeling, and structured sales methodologies.
• Technically fluent in mobile networks (RAN, Core), customer experience, network performance metrics, and operational processes — capable of handling early-stage sales discussions independently.
• Fluent in English, Arabic and French.

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