Sales and Marketing Manager

Job Description

The successful candidate will be responsible for planning, developing and implementing the organisation’s sales and marketing strategies, identifying opportunities for business growth, strengthening market presence, managing key customer and stakeholder relationships, and leading sales and marketing activities to achieve the organisation’s commercial objectives.

Key Responsibilities

• Develop, implement and oversee the organisation’s sales and marketing strategies, policies and plans.
• Develop and implement strategies to increase sales, revenue, market share and brand awareness.
• Identify new markets, customers, business opportunities and opportunities for expansion.
• Analyse market conditions, customer trends, competitor activity and sales performance to identify opportunities and risks.
• Establish sales targets, marketing objectives and performance measures and monitor results against agreed targets.
• Plan and oversee marketing campaigns, promotional activities and business development initiatives.
• Develop pricing, promotional and market positioning strategies in consultation with senior management.
• Manage and maintain relationships with key customers, clients, suppliers and other stakeholders.
• Lead, supervise and support sales and marketing personnel and coordinate their activities.
• Monitor sales performance and prepare reports, forecasts and recommendations for senior management.
• Manage sales and marketing budgets and ensure resources are effectively allocated.
• Review the effectiveness of existing sales and marketing strategies and implement improvements where required.
• Represent the organisation in negotiations, meetings and discussions with key customers and business partners.
• Work closely with senior management and other departments to ensure sales and marketing strategies align with the organisation’s broader commercial objectives.

Qualifications and Experience

To be considered for this position, applicants must have:

• A Bachelor’s degree or higher qualification in Marketing, Business, Commerce, Management or another closely related discipline;
• A minimum of 5 years of relevant professional experience in sales and marketing, including substantial experience in a management or senior-level position;
• Demonstrated experience developing and implementing sales and marketing strategies;
• Proven experience managing sales performance, business development and marketing activities;
• Strong commercial awareness and the ability to identify and develop new business opportunities;
• Demonstrated leadership and staff management capabilities;
• Strong analytical, strategic planning and problem-solving skills;
• Excellent communication, negotiation and stakeholder management skills; and
• The ability to work independently and as part of the organization’s senior management team.

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