Marketing Manager

Job Description

Responsibilities

Strategic Partner Marketing

• Lead marketing programs supporting Special Projects, Strategic Partners, Marketplace Partners, and other priority partnership initiatives.
• Develop and execute co-marketing campaigns, webinars, events, marketplace promotions, content, and launch programs with distributors, manufacturers, technology partners, associations, consultants, and strategic partners.
• Collaborate with Partnerships, Sales, Product Marketing, Demand Generation, and other stakeholders to increase partner-supported awareness, lead flow, and revenue opportunities.
• Develop partner enablement materials and measure partner marketing participation, campaign performance, and return on investment.
• Identify successful partner motions and build repeatable programs that can scale across the broader FieldEdge and Service Autopilot ecosystem.

Customer Growth & Advocacy

• Support select customer lifecycle initiatives, including onboarding, education, engagement, referrals, advocacy, and customer communications.
• Partner with Customer Success and Product Marketing to support product adoption, customer participation, and long-term value.

Campaigns, Events & Reporting

• Execute integrated campaigns supporting partner initiatives, product launches, industry events, webinars, and the Annual User Group Conference.
• Partner with Corporate Events Marketing and cross-functional stakeholders on the Annual User Group Conference agenda, presenter coordination, partner and customer programming, promotion, and attendee experience.
• Track campaign performance, share insights, and recommend improvements that strengthen partner engagement, demand creation, and program effectiveness.
• Deliver regular reporting on partner marketing contribution and business impact.

Success Measures (First 12 Months)

• Launch and scale partner marketing programs that increase engagement, awareness, and demand generation across the FieldEdge and Service Autopilot partner ecosystems.
• Establish repeatable partner marketing frameworks, campaign processes, launch playbooks, and co-marketing programs.
• Increase partner participation in campaigns, events, content, webinars, and promotional activities.
• Strengthen strategic relationships through consistent, high-impact marketing support.
• Expand partner-supported lead flow, pipeline contribution, market awareness, and ecosystem influence.
• Successfully support the Annual User Group Conference agenda and related partner and customer programming.
• Deliver executive-level reporting that clearly demonstrates the business impact of partner marketing initiatives.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B SaaS, partner marketing, channel marketing, alliance marketing, ecosystem marketing, or a related marketing discipline.
• Proven experience developing and executing cross-functional marketing campaigns and partner initiatives.
• Strong project management, communication, analytical, and stakeholder management skills.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.

Are you interested in this position?
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