Performance Marketing Specialist

Job Description

Responsibilities:

1. Google Ads
Set up and manage Search campaigns (including competitor campaigns)
Perform keyword research and search term analysis
Optimize for CTR, CPC, CPL, and conversions
Manage bidding strategies, budgets, and campaign scaling
Build and optimize retargeting campaigns

2. Meta Ads (Facebook & Instagram)
Set up and manage full-funnel campaigns
Handle targeting, audiences, lookalikes, and retargeting
Test creatives, hooks, and messaging
Optimize for CPL, CPA, and ROAS
Scale high-performing campaigns

3. Ad Creative & Copy
Create ad angles, hooks, and messaging
Write compelling ad copy for Google and Meta
Generate creative ideas (image/video)
Prepare clear design briefs for the design team

4. Tracking & Optimization
Set up and manage:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads conversion tracking
Meta Pixel
Ensure accurate tracking and data flow
Analyze funnel performance and identify drop-offs
Run A/B tests (ads, creatives, landing pages)

5. Audits & Reporting
Audit ad accounts and tracking setups
Identify gaps and areas of improvement
Present actionable insights and next steps

6. Research & Expansion
Analyze competitor ads, creatives, and funnels
Explore and test new channels (LinkedIn Ads, Reddit Ads, etc.)

7. Execution
Manage multiple client accounts simultaneously
Deliver tasks within deadlines

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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