Marketing Specialist

Job Description

What you will do:

Brand Strategy & Market Positioning

• Own and evolve Fabric Group’s brand strategy and market positioning.
• Develop compelling messaging across our service offerings, industries, partnerships, and capabilities.
• Ensure consistency across all external and internal communication channels.
• Identify opportunities to strengthen Fabric Group’s reputation and visibility across the market.

Demand Generation & Growth Marketing

• Develop and execute integrated demand generation campaigns aligned to business growth objectives.
• Partner with leadership teams to support go-to-market strategies for new services, offerings, and industry solutions.
• Create campaigns that generate awareness, engagement, leads, and client opportunities.
• Monitor and report on campaign performance, pipeline contribution, and ROI.

Events & Community Building

• Own the end-to-end planning and execution of:

-Industry conferences

-Executive roundtables

-Client dinners

-Meetups

-Webinars

-Workshops

-Partner events

-Internal events

• Manage event logistics, content, promotion, sponsorships, stakeholder engagement, and post-event reporting.
• Create meaningful opportunities for client engagement and community building.

Content & Thought Leadership

• Lead the creation and distribution of high-quality content including:

-Case studies

-Client success stories

-Blogs and insights

-Whitepapers and eBooks

-Podcasts

-Webinars

-Video content

-Executive thought leadership

• Collaborate with consultants, architects, engineers, and delivery leaders to transform technical expertise into market-facing content.
• Build and maintain a content calendar aligned with strategic priorities.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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