Meta Advertising Specialist
Job Description
Responsibilities
Campaign Management & Scaling: Design, launch, and manage performance-focused campaigns across Meta platforms using best-practice account structures, smart targeting, and structured budget allocation.
Creative Strategy & Direction: Conceptualize, test, and iterate creative angles, hooks, and formats (UGC, short-form video, high-converting static visuals) in close collaboration with our creative team.
Funnel & Conversion Optimization: Analyze conversion paths, landing page metrics, and drop-off points to ensure seamless post-click user experiences.
Technical Tracking & Compliance: Maintain clean pixel tracking, custom event configurations, and Conversions API (CAPI) setups while strictly adhering to advertising policies and best practices.
Performance Reporting: Track core metrics (ROAS, CPA, CTR, CVR) daily and translate campaign data into clear strategic priorities and execution roadmaps.
Qualifications & Requirements
Direct Experience: 24 years of hands-on experience managing and scaling performance marketing budgets on Meta Ads Manager with proven ROI.
Analytical Mastery: Strong command of campaign data, web analytics tools (GA4), and attribution models.
Creative Instinct: A deep understanding of what makes ad creative perform, from thumb-stopping hooks to direct-response messaging.
Technical Setup: Practical knowledge of Meta Pixel, Conversions API, and custom event mapping.
Communication: Business-fluent written and spoken English with strong collaboration skills
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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