Marketing Specialist

Job Description

Responsibility :

• Execute and coordinate acquisition, activation, and retention campaigns across global markets.
• Support the launch of competitions, arenas, seasonal promotions, referral campaigns, and product marketing initiatives.
• Assist in developing campaign mechanics, reward structures, and user engagement initiatives designed to increase digital asset activity.
• Coordinate campaign execution across app, website, CRM, push notifications, EDMs, social media, and paid marketing channels.
• Monitor campaign performance and identify opportunities for optimization.
• Manage external social media agency responsible for executing company X (Twitter) channel.
• Own the content direction, campaign briefing, and performance outcomes of all social media activities.
• Review, approve, and optimize agency-created content including posts, campaign creatives, and engagement activities.
• Ensure social content aligns with trading campaigns, market narratives, and product priorities.
• Track performance metrics (engagement, reach, follower growth, CTR, campaign conversions) and provide feedback to agency for optimization.
• Identify the fintech market trends and ensure agency content reflects relevant market movements and narratives.
• Track key business metrics including registrations, deposits, and campaign ROI.
• Prepare weekly, monthly, and post-campaign performance reports.
• Analyze campaign performance and user behaviour to generate actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Finance, Economics, or a related field.
• 1–3 years of experience in Growth Marketing, Digital Marketing, Campaign Management, Social Media, Community Management, or related roles.
• Prior experience working in fintech or financial services industries preferred
• Experience managing X (Twitter) accounts, communities, or social media channels.
• Familiarity with fintech market trends and blockchain ecosystems.
• Fluency in Mandarin is required to support communication with regional stakeholders and business partners
• Fresh graduates with strong internship experience and demonstrated interest in Fintech are encouraged to apply.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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