Marketing Manager – Dental marketing
Job Description
Why This Role is Different
This isn’t just another generic marketing job. You understand the unique challenges dental practices face: front desks that miss calls, leads that book but don’t show, practices that want more implant and Invisalign cases but keep attracting price-shoppers. You know that a campaign is only successful when it produces patients in chairs — not just clicks and form fills. Instead of focusing on individual patients, you’ll help entire practices grow their new patient flow, improve call-to-appointment conversion, and increase case acceptance on high-value treatments. You’ll act as the crucial link between dentists and our marketing team — translating practice goals into campaign strategy and campaign data into decisions doctors actually understand.
What You’ll Do
● Serve as the main point of contact for our dental clients — doctors, office managers, and treatment coordinators — building trust and long-term partnerships.
● Lead monthly performance reviews covering campaign results, lead flow, cost per new patient, and front-desk call handling (we’ll provide marketing-side training).
● Identify opportunities for practices to improve marketing ROI — from optimizing new patient offers and service-line targeting (implants, ortho, cosmetic, sedation) to tightening the phone-to-appointment funnel.
● Translate your dental marketing expertise into actionable strategies that grow production, not just lead volume — advising on offers, patient mix, and capacity.
● Collaborate closely with our creative and advertising teams to ensure campaigns attract patients who show up, stay, accept treatment, and refer.
● Coach practices on lead follow-up speed, call scripts, and scheduling workflows that convert marketing leads into kept appointments.
● Manage an average portfolio of 30–40 dental clients across general dentistry, specialty, and multi-location groups.
Requirements
● Proven experience in dental marketing, dental practice marketing, or a dental
agency/DSO environment (minimum 2–3 years preferred), with a strong understanding
of how marketing drives new patient acquisition and practice production.
● Demonstrated ability to manage client accounts in the dental or healthcare marketing
space, acting as a trusted advisor to dentists and practice owners.
● Deep knowledge of the dental patient journey — from ad click to phone call to booked
appointment to treatment acceptance — plus fluency in dental terminology, service lines,
and day-to-day practice operations.
● Understanding of key dental practice metrics: cost per new patient, show rate, case
acceptance, production per visit, and patient lifetime value.
● Strong relationship-building and communication skills — comfortable presenting results
to doctors and getting buy-in from front-office teams.
● Highly organized and proactive in managing multiple client accounts, follow-ups, and
campaign deliverables — you take full ownership.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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