Job Description
What You’ll Do
Paid Social & Search (Core Focus)
- Own and optimize Meta Ads, TikTok Ads, and Google Ads.
- Build high-performing acquisition funnels for bookings and leads.
- Test creatives, audiences, messaging, and offers to drive lower CAC.
- Scale what works, rapidly kill what doesn’t.
Funnel Building & CRO
- Build and optimize landing pages for booking conversion.
- Run A/B tests on CTAs, layouts, copy, and visual storytelling.
- Improve ad → landing → booking flow through data and insights.
Content & Brand Growth
- Develop engaging social content that drives trust and desirability.
- Collaborate with creators to produce scroll-stopping UGC ads.
- Grow our organic presence on TikTok, Instagram, and YouTube.
Analytics & Experimentation
- Track performance across CAC, ROAS, conversion rates, and retention.
- Launch weekly experiments across channels, creatives, funnels, and offers.
- Use data to shape decisions, budgets, and growth direction.