Manager – Sales & Marketing

Job Description

Role Overview

• We are seeking a results-driven and technically strong Manager – Sales & Marketing with extensive
• experience in Instrumentation and Calibration solutions. The role focuses on driving business growth in
• Malaysia through strategic business development, key account management, and solution-oriented selling
• of instrumentation products and calibration services.
• The ideal candidate will possess a strong understanding of industrial instrumentation, measurement
• systems, sensors, analysers, calibration standards, and QA/QC requirements, combined with sound
• commercial and leadership capabilities.

Key Responsibilities

Business Development & Sales

• Identify, develop, and manage new business opportunities in Instrumentation, Calibration, Process Control, Manufacturing, Oil & Gas, Power, Pharmaceuticals, Electronics, Automotive, and Heavy Engineering sectors.
• Own the complete sales lifecycle including lead generation, prospecting, technical discussions, proposal preparation, commercial negotiations, independent deal closure within approved commercial and compliance guidelines, and post-order follow-up.
• Achieve and exceed regional sales targets, revenue growth, and profitability objectives for Malaysia.
• Develop and execute territory plans, sales strategies, and account growth plans aligned with organizational objectives.

Market Intelligence & Strategy

• Monitor market trends, industry standards, customer expectations, and competitor activities in the instrumentation and calibration space.
• Provide timely market intelligence, sales forecasts, and strategic inputs to senior management.
• Identify opportunities for new instrumentation offerings, service expansion, and cross-selling / up-selling.
• Support and participate in marketing initiatives, including trade exhibitions, technical seminars, calibration awareness programs, roadshows, and customer workshops.
• Collaborate with marketing teams on product positioning, value propositions, and go-to-market strategies.
• Represent the organization at industry events and customer forums.

Leadership & Business Management

• Independently manage regional sales operations with accountability for planning, forecasting, and budgeting.
• Guide and mentor junior sales or application team members, where applicable.
• Ensure adherence to company policies, commercial guidelines, and ethical business practices.

Qualifications & Skills

• Education
• Bachelor’s Degree or Diploma in Engineering (Instrumentation, Electronics, Electrical, Control Systems, Industrial, Mechanical, or related disciplines).
• Experience
• 10–15 years of proven experience in technical / industrial sales, preferably in:
• Instrumentation Products & Systems
• Calibration Services (Electrical, Mechanical, Thermal, Pressure, etc.)
• Process Control & Measurement Solutions
• Industrial QA/QC and Compliance-driven services
• Strong exposure to instrumentation applications, calibration, ISO standards , and plant-level measurement requirements.
• Demonstrated success in business development, key account management, and regional sales growth. Technical & Business Skills
• Strong technical aptitude to understand and articulate instrumentation specifications, calibration scope, and compliance requirements.
• Proven ability to negotiate and close deals independently within defined company policies, pricing structures, approval matrices, and commercial guidelines.
• Solid understanding of commercial negotiations, pricing strategies, contracts, and profitability management.
• Ability to analyze sales pipelines, market opportunities, and business performance metrics.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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