Marketing Manager 

Job Description

Responsibilities

Customer Acquisition & Market Development

• Develop and execute localized marketing strategies to generate quality customer enquiries for our Car Refinancing products
• Identify, understand, and engage target customer segments primarily through high-impact offline marketing, field activation, and community-based channels
• Continuously explore new on-ground acquisition opportunities, geographical market segments, and traditional promotional channels to expand business reach
• Develop grassroots marketing initiatives that increase product awareness and encourage immediate customer enquiries

Channel Development & Strategic Partnerships

• Identify and build strategic, face-to-face partnerships with automotive-related businesses, dealers, workshops, fleet operators, community groups, referral partners, and other relevant organizations
• Establish and manage localized acquisition channels that consistently generate high-quality customer leads
• Develop and execute co-marketing initiatives and cross-promotions with partners to strengthen brand presence and expand customer reach

Campaign Planning & Execution

• Take full ownership of the end-to-end planning, logistics, and execution of integrated offline marketing campaigns, B2C roadshows, corporate pop-ups, exhibitions, and community engagement activities
• Develop compelling offline marketing collateral and messaging that clearly communicates the benefits of Car Refinancing, including improved cash flow and affordable repayment solutions
• Coordinate closely with vendors, promoters, and venue management to ensure seamless execution of events and roadshows

Market Research & Business Growth

• Conduct on-ground market research to understand local consumer behavior, competitor activities, and emerging regional trends
• Analyze roadshow and partnership performance, foot-traffic data, lead conversion rates, and business results to continuously improve marketing ROI
• Recommend new offline acquisition strategies that support scalable and sustainable business growth

Cross-Functional Collaboration

• Work closely with the Sales, Credit, and Operations teams to monitor lead quality and optimize field-to-sales conversion rates
• Gather immediate insights from frontline sales teams and partners to refine customer targeting and on-ground scripts
• Support the successful field launch of new products, promotional campaigns, and business initiatives

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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