Marketing Executive

Job Description

Responsibilities

Content Creation & Social Media

• Create and schedule content for Facebook, Instagram, XiaoHongShu, TikTok, and other platforms across multiple brands
• Draft captions, scripts, and short-form copy in English and Mandarin
• Assist with video shooting & editing for Reels/TikTok content (basic level — CapCut or similar)

Paid Ads Support

• Assist in setting up, monitoring, and reporting on Meta Ads campaigns, Landing Page & Google SEO
• Track campaign performance (CPL, CTR, spend) and flag anomalies to the Marketing Manager
• Help manage the lead flow from Meta Ads → landing pages → CRM/WhatsApp

Marketing Admin & Operations

• Maintain content calendars and ensure posts go out on schedule
• Update and manage marketing assets
• Coordinate with the consulting team for client stories, case study inputs, and materials needed

Requirements

• 2-3 years of marketing/digital marketing experiences (Agency experiences will be prioritised)
• Performance marketing experience / fintech industry experience is a plus
• Active social media user who understands what works on Facebook, Instagram, TikTok, and XiaoHongShu
• Comfortable creating content in English or Mandarin
• Proficient in Canva; basic video editing a plus (CapCut, InShot, or similar)
• Familiar with Meta Ads Manager and basic marketing automation tools
• Comfortable using AI tools as part of daily workflow
• Detail-oriented, organized, and able to manage multiple deadlines

Nice to Have

• Experience marketing financial products or in a B2B/SME context
• XiaoHongShu or TikTok content creation experiences
• Basic knowledge of Zapier, Google Sheets, or CRM tools

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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