Marketing Director

Job Description

Responsibilities

• Serve as the primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into clear, integrated marketing plans.
• Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets (including Brazil, Mexico, Argentina, Colombia, and more).
• Develop and localize go-to-market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics.
• Partner closely with Business Development, Sales, and Revenue teams to ensure marketing initiatives directly support regional pipeline and growth objectives.
• Coordinate cross-functionally with global teams including product marketing, communications, content, creative, events, marketing operations, and legal to deliver cohesive regional execution.
• Own the regional marketing calendar, ensuring alignment across campaigns, events, partnerships, and executive priorities.
• Support partner and ecosystem marketing initiatives across LATAM, including co-marketing programs, joint events, announcements, and strategic partner activations.
• Lead regional event strategy and execution, including industry conferences, fintech forums, regulatory engagements, and -hosted programs.
• Ensure all regional marketing programs comply with local regulatory, legal, and brand requirements, in partnership with legal and compliance teams.
• Track, analyze, and report on marketing performance against regional business and GTM objectives; use data to inform optimization and prioritization.
• Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership.
• Continuously assess market conditions, competitive landscape, regulatory developments, and macroeconomic trends across LATAM to refine strategy and inform leadership decision-making.  

What you’ll bring to

Core Requirements

• 12+ years of experience in marketing, with demonstrated ownership of regional or multi-country marketing initiatives across Latin America.
• Experience operating as a senior regional marketing lead or business partner, supporting executive stakeholders and translating commercial strategy into executable marketing programs.
• Strong understanding of Brazil, Argentina, Colombia, Mexico, and other countries in Latin America market dynamics, including regulatory frameworks, cross-border payment ecosystems, fintech adoption trends, and country-specific GTM nuances.
• Proven ability to plan and execute integrated marketing programs across multiple channels, including campaigns, events, partnerships, and communications.
• Experience partnering closely with Sales, Business Development, and Revenue teams to support pipeline growth, enterprise adoption, and ecosystem expansion.
• Demonstrated ability to collaborate effectively within a highly cross-functional, global organization with distributed teams.
• Strong program and stakeholder management skills, with the ability to manage multiple concurrent initiatives across markets and time zones.
• Data-driven mindset with experience defining KPIs, measuring impact, and optimizing marketing performance.
• Experience managing regional marketing budgets and forecasts in partnership with finance teams.
• Excellent written and verbal communication skills in English and Portuguese; Spanish proficiency strongly preferred. 

Are you interested in this position?
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