CRM Manager

Job Description

Key Responsibilities

• Plan, execute, and optimise multi-channel CRM campaigns across the full player lifecycle, including onboarding, activation, retention, reactivation, and churn prevention.

• Oversee daily CRM operations, including audience segmentation, campaign setup, automation flows, QA, performance tracking, and reporting.

• Develop and maintain documentation for CRM processes, ensuring campaigns are compliant and aligned with internal and external regulatory standards.

• Define and implement the CRM strategy in line with business goals, continuously improving tools, journeys, and processes to enhance player engagement and LTV.

• Work closely with the data team to analyse player behaviour and campaign performance, using insights to refine segmentation, messaging, and personalisation strategies.

Collaborate with product, marketing, compliance, and design teams to deliver cohesive communications and customer experiences.

• Support B2B partners by advising on CRM best practices, configuring or guiding campaign setup, and helping them leverage our CRM capabilities effectively.

• Act as a key point of contact for third-party CRM providers and technology partners – evaluating tools, managing relationships, and making informed decisions around CRM platforms, integrations, and feature adoption.

• Ensure effective communication between internal teams and external vendors to maintain system performance, resolve technical issues, and optimise CRM workflows.

• Manage CRM platform capabilities, identifying opportunities for improved automation, personalisation, and operational efficiency.

• Conduct ongoing A/B tests on content, incentives, channel mix, and journey design to drive incremental performance improvements.

• Ensure campaign accuracy, technical integrity, and brand consistency across all CRM touchpoints.

• Deliver regular performance insights and actionable recommendations to leadership, supporting data-driven decision making.

Qualifications

• Proven CRM or lifecycle marketing experience in iGaming.

• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly to internal stakeholders, external vendors, and B2B partners

• Strong understanding of segmentation, customer journeys, retention strategies, and behavioural analytics.

• Hands-on experience with CRM platforms and marketing automation tools.

• Excellent analytical mindset with the ability to t.ranslate data into actionable insights.

• Strong project management skills and the ability to collaborate across teams.

• Familiarity with compliance requirements in regulated markets is a plus.

• Ability to thrive in an agile, international environment with shifting priorities.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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