Coordinator, Digital Marketing

Job Description

RESPONSIBILITIES 

Graphic Design

• Design creative assets supporting ASTA events, advocacy initiatives, educational programs, membership campaigns and consumer-facing initiatives.
  • Create graphics, animations and multimedia assets for social media, email marketing, websites, presentations, advertising campaigns and member communications. 
  • Create and edit short-form video content for social media, events, promotional campaigns and member communications using tools such as Canva, Premiere Pro, CapCut or similar video editing tools. 
  • Maintain visual consistency and brand standards across ASTA marketing materials and campaigns. 
  • Manage multiple creative projects simultaneously while meeting deadlines and maintaining high design standards. 

Social Media Management & Email Marketing

• In partnership with the Director of Marketing, manage ASTA’s social media accounts on Facebook, Instagram, LinkedIn and YouTube, with a focus on posting timely and quality content, increasing engagement and growing more followers.
  • Develop engaging, on-board content including copy, graphics and short-form video to support marketing, advocacy, and public relations initiatives.
  • Design and support email marketing campaigns from concept through deployment. 
  • Support integrated marketing campaigns across email, social media, web and digital advertising channels. 

Content Development & Website Support 

• Write and publish articles, member features, and industry updates for ASTA.org.
  • Support content management efforts to ensure accuracy and consistency. 
  • Support public relations efforts, media outreach and organizational communications. 

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree required in Graphic Design, Marketing, Communications, or a related field.
  • Advanced proficiency in Canva is required; experience with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, is preferred. 
  • Demonstrated graphic design experience through professional, freelance, internship, volunteer or academic work. Portfolio submission is required and should showcase digital design work across multiple formats. 
  • Strong understanding of design principles including layout, typography, branding, visual storytelling, and functionality 
  • Experience creating graphics and other multimedia content for social media platforms is required.  
  • Experience creating and editing short-form video content is strongly preferred.  
  • Experience designing infographics, charts, or data visualizations is a plus. 
  • Familiarity with AI-powered creative tools such as Canva AI, Adobe Firefly, ChatGPT, or similar platforms is a plus. 
  • Strong writing, copy editing, and communication skills. 
  • Excellent organizational skills with the ability to manage multiple projects, priorities and deadlines while maintaining attention to detail. 
  • Strong interpersonal skills and the ability to collaborate effectively across teams. 
  • Self-starter with a collaborative mindset and eagerness to learn. 
  • Passion for the travel industry and supporting the travel advisor community.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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