Branding & Social Media Manager

Job Description

Responsibilities

Brand Strategy & Positioning

• Define and own the brand’s positioning, tone of voice, and narrative framework across all markets and platforms
• Develop quarterly and annual brand themes aligned with business goals
• Ensure brand consistency and differentiation against competitors in the Web3 ecosystem
• Build and maintain brand guidelines, content pillars, and storytelling playbooks

Social Media & Content

• Develop and execute social media strategies tailored to the blockchain and crypto industry
• Manage and grow company presence across X (Twitter), Telegram, XHS, LinkedIn, TikTok, and Instagram
• Create and oversee engaging content including educational posts, announcements, campaign materials, and community updates
• Plan and support token launches, NFT drops, partnerships, and community events

Community & Moderation

• Lead community engagement efforts — responding to inquiries, moderating discussions, and maintaining a positive brand presence
• Monitor market sentiment, industry trends, and competitor activity within the Web3 space
• Build authentic relationships with followers, KOLs, and community members

Creative Collaboration

• Communicate effectively with UI/UX designers, graphic designers, and video editors to brief and guide visual content production
• Review and provide feedback on design assets, short-form videos, and campaign visuals to ensure brand alignment
• Familiarity with design and video tools (e.g. Figma, Canva, Photoshop, Premiere Pro, CapCut, After Effects) is a strong advantage — you don’t need to produce everything, but you need to speak the language

Research, Analytics & Optimization

• Conduct market and competitor research to identify brand white space and growth opportunities
• Track, analyze, and report on performance metrics across all platforms
• Translate data insights into actionable strategy improvements

Requirements & Qualifications

• Diploma or Degree in Marketing, Communications, Design, or a related field
• Minimum 5 years of experience in branding, social media management, or creative strategy
• Solid understanding of blockchain, cryptocurrencies, DeFi, NFTs, and Web3 culture
• Strong written communication skills with the ability to simplify complex topics for diverse audiences
• Experience working with or briefing creative teams (UI/UX, graphic design, video production)
• Working knowledge of design and video tools — enough to communicate effectively and review outputs (Figma, Canva, Photoshop, Premiere Pro, CapCut, After Effects)
• Proficiency with social media analytics and management tools (e.g. Meta Suite, Hootsuite, Buffer, TikTok Creator Tools)
• Chinese proficiency is a MUST due to targeted market requirements
• Comfortable working independently in a remote, fast-paced, and time-sensitive environment
• Willingness to travel for conferences, events, and partnership engagements when needed

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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