Brand & Marketing Manager

Job Description

Key Accountabilities

People Leadership    

All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations).

• Regular 1:1’s, team meetings and development conversations conducted – minimum monthly cadence.
• Performance issues are managed in an effective and timely manner.
• Quarterly development conversations conducted with all team members.
• 100% of compliance training is completed on time for team.
• All health and safety, risk and compliance requirements are delivered across the team.
• Effective management of budgets as per forecast with demonstrated focus on managing cost.
• Demonstrated commitment to building own capability as a people leader.

Strategic Marketing    

• Collaborate to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA’s).
• Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
• Thorough understanding of consumer segmentation and key target markets in order to develop strategies that create value and deliver an ROI.
• Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
• In conjunction with the Digital and Social Specialist develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans. 
• Centre operational support will be required from time to time including and not limited to duty management shifts, centre walks, hoarding management and onsite contractor support.
• Strong understanding of retailer businesses and engagement, always ensuring regular and meaningful communication and reporting with the retail partners.
• Support the localisation of the national ESG strategy including relationship management and data reporting.
• Administrative and Reporting duties will include but are not limited to preparing reports and attending Joint Venture Meetings and regional meetings; and the performance management of regional traffic, sales and campaign PIR’s and relevant risk, security and compliance training reporting.
• Financial and budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.

Experience & Capabilities

ESSENTIAL EXPERIENCE

• Minimum 7 years’ experience in retail or brand marketing, with a strong focus on modern, results-driven marketing.
• Demonstrated ability to analyse customer insights and local market dynamics to shape effective marketing strategies.
• Experience in developing and maintaining strategic relationships across cross-functional teams and broader regions.
• Proven capability in delivering successful outcomes across both event management and project-based initiatives.
• Consistent track record of driving value through well-executed campaigns aligned to financial performance objectives.
• Background in applying a consumer-led approach to marketing that targets key segments and drives business growth.
• History of challenging conventional ways of working to identify more efficient and effective solutions.

CRITICAL KNOWLEDGE

• Strategic marketing frameworks including data and insights interpretation, campaign planning, and multichannel execution.
• Awareness of legal, risk and compliance requirements relevant to brand and marketing practices.
• High-level proofreading and editing skills to ensure quality, consistency and clarity across communications.
• Strong verbal and written communication skills tailored to diverse audiences and stakeholder groups.
• Understanding of financial principles including budgeting, forecasting and performance analysis within a marketing context.
• Capability in managing timelines and resources through effective organisational and project management techniques.

Are you interested in this position?
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