Brand & Marketing Lead

Job Description

What You’ll Do

Brand

• Own and evolve Buenro’s brand identity – voice, visual language, positioning – ensuring it resonates with a discerning, experience-led, travel audience.
• Develop brand guidelines and ensure consistency across all touchpoints, from product copy to partnerships to social.
• Translate a complex, two-sided value proposition into clear, compelling narratives for both event organisers and attendees.
• Thread the needle of Buenro’s brand narrative between product, social, and IRL.
  
  

Growth & Acquisition

• Build and manage B2C and B2B marketing campaigns that drive awareness and lead generation across digital channels.
• Draw on your subscription / membership knowledge and social and travel tech background to design retention-oriented communications – lifecycle emails, newsletters, onboarding flows, re-engagement sequences.
• Work closely with the product and leadership teams to ensure marketing is aligned to conversion and growth goals.
  
  

Content & Community

• Manage content schedules across channels (social, email, website, blog) that builds trust, community, and brand affinity.
• Identify and build relationships with brand partners, ambassadors, and event organisers who align with the Buenro positioning.
• Capture and tell the stories of real Buenro experiences to fuel organic growth and social proof.
• Design and lead IRL marketing activations at the events of our organiser partners.
  
  

Analytics & Iteration

• Set up and own marketing analytics – track what’s working, report on KPIs, and iterate quickly.
• Bring a test-and-learn mindset to everything, from subject lines to campaign structure.
  
  

What We’re Looking For

We care less about a specific job title history and more about the right combination of skills, mindset, and experience. That said, here’s what will set you up for success in this role:

• 3-7 years of brand and marketing experience, with meaningful time spent in a consumer subscription / membership-based business (apps, platforms, or services), ideally in social and travel tech.
• A strong understanding of how brand and marketing work together – you don’t see them as separate disciplines.
• Your a storyteller, you understand a brand should permeate through all touch points of a customer’s journey.
• You have experience directing creative teams to create content that aligns with your brand world.
• You sweat over the little things: the easter eggs, the delights, and the good vibes that create a delightful & memorable brand experience.
• You have exceptional taste for design, and no issues articulating how your vision should show up in the world
• Hands-on experience with lifecycle marketing and CRM tools (e.g. Braze, Klaviyo, Hubspot, or similar).
• Proven ability to build and execute a content strategy across social, email, and owned channels.
• Comfortable operating in ambiguity and building from scratch – you can create structure where there isn’t any yet.
• Strong copywriting ability; you can craft a message that feels premium and cheeky, without being pretentious.
• Data-literate – you know how to measure what matters and can translate data into decisions.
• A genuine passion for travel, destination events, or premium lifestyle experiences is a real plus.
  
  

Nice to Have

• Experience marketing to both B2C and B2B audiences within the same role or company.
• Familiarity with the events, hospitality, or luxury travel sector.
• Experience building a brand at a seed or Series A stage startup.
• Basic design sensibility and comfort working in tools like Figma or Canva to brief.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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