Brand & Marketing Lead

Job Description

About The Role

We’re looking for a Brand & Marketing Lead to own how Buenro shows up in the world. This is a rare opportunity to define a brand narrative from the ground up at a company that sits at the intersection of travel, technology, and exclusive live experiences.

You’ll bring sharp instincts from consumer-facing subscription or membership businesses, Ideally aligned to social and travel tech, where you understand how brand builds long-term loyalty and how great marketing converts curiosity into committed users. At Buenro, you’ll apply that thinking across two distinct audiences: the event organisers who partner with us, and the guests who attend their events

This is a hands-on, high-ownership role. You won’t be managing a large team, you’ll be the one crafting the brand narrative, building the playbook, and driving execution.

What You’ll Do

Brand

• Own and evolve Buenro’s brand identity – voice, visual language, positioning – ensuring it resonates with a discerning, experience-led, travel audience.
• Develop brand guidelines and ensure consistency across all touchpoints, from product copy to partnerships to social.
• Translate a complex, two-sided value proposition into clear, compelling narratives for both event organisers and attendees.
• Thread the needle of Buenro’s brand narrative between product, social, and IRL.
  
  

Growth & Acquisition

• Build and manage B2C and B2B marketing campaigns that drive awareness and lead generation across digital channels.
• Draw on your subscription / membership knowledge and social and travel tech background to design retention-oriented communications – lifecycle emails, newsletters, onboarding flows, re-engagement sequences.
• Work closely with the product and leadership teams to ensure marketing is aligned to conversion and growth goals.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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