Brand and Marketing

Job Description

Responsibilities

• Own and drive the overall brand strategy and positioning.
• Develop annual and quarterly marketing plans aligned with business goals.
• Lead and mentor the Performance Marketing Manager, Content team and external agencies.
• Ensure consistency in brand communication across all customer touchpoints.
• Drive product launches, GTM strategies and seasonal campaigns.
• Review marketing performance and recommend strategic improvements.
• Analyse consumer behaviour, market trends and competitor activities.
• Collaborate with Sales, Product, E-commerce and Operations teams.
• Define marketing KPIs and monitor business performance.
• Build a high-performance marketing culture focused on innovation, accountability and growth.

Desired Candidate Profile

• 5–7 years of experience in Brand Marketing, Consumer Marketing or Category Management.
• Experience in FMCG, Consumer Healthcare, OTC, Wellness, Personal Care or D2C brands.
• Proven track record of building and scaling consumer brands.
• Strong understanding of Brand Strategy, Product Marketing and Marketing Analytics.
• Experience managing cross-functional marketing teams.
• Strong commercial acumen with the ability to translate insights into business growth.
• Excellent leadership, communication and stakeholder management skills.
• MBA/PGDM in Marketing preferred.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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