Account Executive

Job Description

RESPONSIBILITIES

1) Campaign Management

• Support campaigns for both clients as well as InfluenConnect x .
• Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
• Defines target group and implements strategy through appropriate media and communications planning work;
• Conceives marketing campaign to impart the desired product image in an effective and economical way;
• Reviews and revises campaign strategy in light of objective KPIs and takes appropriate corrective measures if necessary;
• Stays abreast of changes in media, readership or viewing figures and advertising rates;
• Outlines and implements event execution plan for client’s event conferences, exhibitions, and seminars, including high-level strategic planning and detailed logistics arrangements and execution. Provides on-site support at events;
• Works closely with the production house for quotes and oversees event and campaign executions.

2) New Business Development

• Assists Managing Director and managers in identifying business leads from current clients and prospects;
• Engages with key client contacts through the personal network, event, and trade body, utilising inbound leads, and proactive out-bound engagement;
• Manages and delivers a bespoke proposal for potential clients;
• Keeps business up to date with key market and competitive development;
• Supports the wider team for marketing campaign implementation.

3) Content Production Management

• Collaborates with designers for digital graphic and animation for promotional materials;
• Works closely with the production team for filming and editing promotional videos for campaigns and events;
• Localises and writes marketing content in local languages.

Requirements

• Proven experience in marketing, event management and PR, ideally with over 3 years experience in account management.
• Excellent communications skills.
• Strong understanding of the Chinese and Asian culture and media landscape.
• Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
• Strong ability to create a professional press release and social media content.
• Eager to learn and demonstrate a high level of curiosity.
• Display a ‘can do’ attitude, proactive in seeking solutions.
• Passionate about marketing and branding.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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