Director

Job Description

Responsibilities

Strategy & Analysis

• Define the strategy and go-to-market direction for Formadesignapplications portfolio,identifyingwhere we invest, differentiate, and grow.
• Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view.
• Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma design delivers value across planning, design, and delivery.
• Build the frameworks, briefs, and recommendations that help leadership make confident decisions
   

Evangelism & Advocacy

• Serve as a strategic evangelist for the Forma Industry Cloud and Formadesignapplications, building awareness, alignment, and momentum across .
• Represent Forma externally with customers, partners, and at industry events, building confidence in its direction.
• Capture and share customer stories and outcomes to demonstrate the platform’s value and inspire adoption.
• Engage directly with customers and partners to test our approach and bring their feedback back into the organization.
   

Cross-Functional Collaboration

• Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion.
• Work with global strategy team to connect Forma design’s strategy to the company’s broader Industry Cloud vision and portfolio.
• Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma’s positioning, priorities, and execution.
• Establish a clear operating rhythm so strategy, messaging, and field execution stay connected.

Minimum Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry.
• Proven track record of leading teams and shaping strategy that delivers measurable business results.
• Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment.
• Demonstrated experience representing a product or company externally with customers, analysts, and at industry events.
• Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows.
• Bachelor’s degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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