Manager 

Job Description

Responsibilities

• Own the overall campaign strategy and plan for stablecoin and crypto products (including Bridge), and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy

Minimum requirements

• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
• Exceptional knowledge of fintech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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